Inside Stitch

The official Vera Bradley blog

Sneak Peek: Playful Penguins Collection

Fall is flying by, and winter will be here before we know it. Snow may not have fallen yet, but there’s something about nearing the end of the October that gets us in the holiday spirit. Whether you’re crafting your own wish list or planning gift ideas for friends, our newest pattern is sure to be a hit. Arriving online and in stores on Thursday, October 19, our Playful Penguins Collection features whimsical penguins frolicking on a neutral gray background with vibrant red accents. If you love a novelty statement piece during the holidays, this pattern is for you. Prefer something subtler? Our Penguins Intarsia pattern is equally festive in a fair-isle inspired design that is sure to bring some holiday cheer into your wardrobe and home.

Playful Penguins
Playful Penguins

Playful Penguins
Playful Penguins

Playful Penguins

From bags and scarves to throw blankets and pajamas, we have a lot of options for someone looking to infuse a little whimsy into their winter wardrobe. If you love this playful pattern, but are unsure of how to wear it every day, we have a few tips. First, keep it casual with your favorite jeans. Denim pairs well with any color and has the casual and comfortable vibe Playful Penguins calls for. Next, pull neutral hues from the pattern for the rest of your outfit. We love a gray sweater with black suede over-the-knee boots. Add the Penguin Check Blanket Scarf and an accent Cardinal Red wallet for a look that is perfect for the weekend.

Style your tech
Dress up your phone, tablet or desktop screen with our new pattern:

Playful Penguins download

Download: Desktop | Tablet | Mobile

See the inspiration in pictures. Visit our Playful Penguins Gray board on Pinterest.

Shop the entire collection when it arrives,
online and in stores, on Thursday, October 19!

Together We Win: 2017

On the first Friday of October, 430 guests gathered together at our headquarters to support the Vera Bradley Foundation for Breast Cancer. The ultimate ladies night out, this year’s Tickled Pink, a Gathering of Girlfriends event featured a silent auction, a cotton candy machine, photo booth and live music.

Tickled Pink 2017

Tickled Pink 2017

Tickled Pink 2017

Tickled Pink 2017

Guests placed their bids on silent auction items ranging from Vera Bradley corn hole boards to a resort getaway. Our favorite auction item was a Macy’s Thanksgiving Day Parade viewing party hosted at the New York City home of Vera Bradley co-founder Barbara Bradley Baekgaard.

The moment that topped all others of the night – when Executive Director of the Vera Bradley Foundation for Breast Cancer presented a check for $2.2 million to the Vera Bradley Foundation for Breast Cancer Research Laboratories at Indiana University Melvin and Bren Simon Cancer Center. This amount brings the total amount raised to $30.3 million.

Tickled Pink 2017

Thank you to everyone who helped support Tickled Pink 2017 and hope to see you pretty in pink next year!

Sneak Peek: Winter Berry

Although fall has just arrived, we know winter is just around the corner. As temperatures cool and leaves fall, we’re starting to shift our wardrobes into a jewel-toned palette. Our newest pattern is here just in time for your outfit updates. Arriving online and in stores on Thursday, October 19, Winter Berry is bound to be your closet’s new favorite. Inspired by lush fruit, Winter Berry features pops of plum, mulberry and pomegranate hues. You’ll never miss your daily fruit serving again.

sneak peek: Winter Berrysneak peek: Winter Berrysneak peek: Winter Berrysneak peek: Winter Berrysneak peek: Winter Berry
sneak peek: Winter Berry

how to wear it: Winter Berry

From brights and jewel-tones to basic neutrals, Winter Berry easily coordinates with your winter wardrobe. We love pairing this fruity pattern with black jeans, mules and accessories, with just one pop of color to let the bag really shine. A ruby sweater is perfect for cold weather and brings out those berry hues in your Mini Carson Hobo Bag. Drop in your RFID Smartphone Wristlet, and you’re ready to conquer the day.

Style your tech
Dress up your phone, tablet or desktop screen with our new pattern:

downloads: Winter Berry

Download: Desktop | Tablet | Mobile

See the inspiration in pictures. Visit our Winter Berry board on Pinterest.

Shop the entire collection when it arrives,
online and in stores, on Thursday, October 19!

The Hipster Crossbody: A Universal Favorite

You know the feeling when you find the perfect bag? It’s love at first sight. You’re inseparable from the first time you carry it. If you can’t relate, it’s because you haven’t tried our Hipster Crossbody. From the adjustable crossbody strap (perfect for tall or petite women) to the broad pattern and color selection, this bag can conform to fit anyone’s style. Since crossbody bags are the unsung heroes of girls on the go, it’s no surprise that the Hipster is a favorite among students (AKA – the ultimate multi-taskers). We chatted with three Vera Bradley Campus Ambassadors who carry the Hipster every day to find out what it is that makes this bag a universal favorite.

Alexis

School: Indiana University
Major: Media Advertising
Favorite Hipster: Heirloom Paisley

Hipster Crossbody

“The Hipster is perfect for running errands when I need to have both hands free. I also constantly take this to dinners out with family and friends. I love the front pocket because I can easily access my phone. The interior pockets also keep me super organized because I’m the kind of person who needs to know where everything is at all times.”

Ashley

School: University of Kentucky
Major: Business Marketing
Favorite Hipster: Houndstooth Tweed

Hipster Crossbody

“The Hipster is my ultimate everyday bag. It’s casual for days on the go in a stylish pattern I love. Multiple pockets allow girly girls (like me) to organize smaller items like lipstick, hairpins and perfume, so they don’t get lost. It’s also essential to have my phone handy, which the front pocket allows me to do!”

Marisa

School: Indiana University
Major: Media Advertising
Favorite Hipster: Hawthorn Rose

Hipster Crossbody

“Whether I’m going to a concert or out with friends, tailgating, shopping or walking around campus, a sleek bag that is hands-free is the perfect accessory! I love the Hipster’s interior and exterior storage from the front pocket for my phone to the zippered back pocket for my keys. This crossbody is also incredibly lightweight, no matter how much I fit inside.”

Convinced? Us too!
Shop the Hipster Crossbody and find your new sidekick

3 Ways to Show Support During Breast Cancer Awareness Month

Modern Medley
Yesterday kicked off National Breast Cancer Awareness Month, and the Vera Bradley Foundation for Breast Cancer is already hard at work. Their signature event — Tickled Pink: A Gathering of Girlfriends — will take place this weekend at our home office. Supporters will gather for an evening of cocktails with girlfriends while raising funds for breast cancer research. If you can’t join us for this inspiring event but still want to be involved, there are three easy ways to give your support.

3 Ways to Show Support During Breast Cancer Awareness Month1. Round Up Your Order

Did you know that every purchase made in-store is eligible to be “rounded-up” to the next dollar with that difference going toward the Vera Bradley Foundation? Also, for online orders, you’re able to add on donations starting at $1. Although these donations may seem small, together they make a huge difference!

3 Ways to Show Support During Breast Cancer Awareness Month2. Make a Donation

If you’re looking to make a direct donation to the Vera Bradley Foundation, you can go to verabradley.org. Donations can be made on a one-time or recurring basis. 86 cents of every dollar donated goes to breast cancer research so you can feel confident your donation is going directly to the cause.

3 Ways to Show Support During Breast Cancer Awareness Month3. Wear Pink

Show your support during October (and beyond) by wearing our 2017 Vera Bradley Foundation pattern, Modern Medley. If you’re looking for a gift for someone affected by breast cancer or want to show the power of hope yourself, our new Key to Hope Necklace is perfect. In a pretty rose gold hue, this necklace is a subtle way to show your support.

Keys to Hope Necklace

For the first time ever, Vera Bradley will be matching all online and in-store donations to the Vera Bradley Foundation dollar-for-dollar up to $100,000 during our Friends and Family Sale Event this weekend! Stop in Vera Bradley stores and online Friday, October 6 through Monday, October 9 to shop 25% off your entire purchase and make a donation to create a difference!

Learn more about the Vera Bradley Foundation
for Breast Cancer Research

Monthly Edit: October

Fall is officially here, and we could not be more excited! Between the changing colors, cooling weather and pumpkin-flavored everything, October may be one of our favorite months. Weekends are filling up fast, and we don’t want to you to miss out on the excitement. Pencil in these five dates to ensure you have the best October ever!

October
October
October
October
October

What is your favorite part of October? Share with us below in the comments!

Shop our new arrivals

Six Ways to Wear the Carson Shoulder Bag

All season you’ve heard us rave about this fall’s IT bag — the Carson Shoulder Bag. In a trendy, but timeless saddlebag silhouette, the Carson is so versatile that we believe there is an option to fit any woman’s style and personality. Offered in 15 different options across six fabrications, three quilting styles and multiple price-points, it’s not hard to see why. We decided to put this to the test. Six bloggers with different styles, backgrounds, careers and personalities each test-drove their favorite Carson Shoulder Bag before its official release. We wanted to know if this truly was the universal IT bag all women needed (spoiler alert: it definitely is). Time for their final review — see how each blogger styled the Carson for autumn and what features made them fall in love with fall’s IT bag.

Brooke

Blog: KBStyled
Job: VP, Corporate Recruiting
Location: Franklin, Tennessee
Favorite bag: Suede in Bittersweet Chocolate

Carson Shoulder Bag

Carson Shoulder Bag

“As an on the go mom of two, I need a bag that is not only chic but also practical, functional and allows me to be hands-free. I also need to be able to keep everything organized in a way that keeps the essentials easily accessible. I absolutely love the Carson because it can be worn as a shoulder bag or a crossbody. I also love all of the slip pockets — especially the one in the back, which gives me easy access to my phone. It can be worn for so many occasions — I carry mine in the daytime, with casual eveningwear, weekends with my family and for travel!”

Lauren

Blog: Lauren Elyce
Job: Full-time Blogger and Owner of a digital marketing consulting firm
Location: Atlanta, Georgia
Favorite bag: Waxed Cotton in Cactus Green

Carson Shoulder Bag

Carson Shoulder Bag

“I’m always on the go, so when it comes to finding the perfect handbag, I need something that can hold #allthethings and still look cute with my #ootd! I need a versatile bag that can be dressed up or down depending on the occasion. Naturally, the Carson Shoulder Bag has been my go-to for travel days. It can hold all of my must-haves as well as my camera, charging cords, passport and of course, my snacks! My favorite feature is definitely the wide, adjustable strap. I can wear it as a messenger or tighten it as a classic shoulder bag.”

Katie

Blog: Little Black Blog
Job: Publicist
Location: Chicago, Illinois
Favorite bag: Denim Navy

Carson Shoulder Bag

Carson Shoulder Bag

“Working in a big city, I take public transit — so it’s important I have a bag that’s both functional holding my essentials (with a zip closure) and fashionable to wear all season long. The best feature is definitely the charger pocket! Whether I’m posting to my Instagram Stories or updating a client’s social platforms for work, there’s no doubt my phone battery drains throughout the day. Having a spot in my bag specifically for the charger has been a lifesaver! I also love that I can transition the Carson after work to be my happy hour sidekick.”

Sarah

Blog: Stylish, Sassy & Classy
Job: Merchandise Assistant
Location: Lexington, North Carolina
Favorite bag: Microfiber in Charcoal

“I typically look for a handbag that works for my everyday life and easily goes with most of my looks. Neutral colors are great for investment bags because they can go with everything. I love how versatile the strap is on the Carson Shoulder Bag — you can carry it on your shoulder or as a crossbody! It’s my staple everyday bag — I take it to work, carry it on the weekends and bring it for my travels.”

Nicole

Blog: Cedar & Rush
Job: Social Media and Marketing Consultant
Location: Elmhurst, Illinois
Favorite bag: Cotton in Houndstooth Tweed

Carson Shoulder Bag

Carson Shoulder Bag

“The three things I look for in a handbag are a bold print, functionality and longevity. I believe in investing in high-quality brands so you can carry your handbags for several seasons or even years. On my Carson Shoulder Bag, the front pockets are where it’s at! They’re the perfect place for stashing your phone and items you reach for constantly. This bag is perfect for everyday occasions — date night, brunching with girlfriends and running errands. In the fall, I wear a neutral palette, so this Houndstooth Tweed adds a little pizazz to my outfit!”

Sabrina

Blog: Simply Sabrina
Job: Full-time Blogger and Editor at Simply Sabrina
Location: Atlanta, Georgia
Favorite bag: Leather in Bittersweet Chocolate

Carson Shoulder Bag

Carson Shoulder Bag

“For me, it’s all about the material. Having a high-quality fabric ensures the bag lasts through the season and as a staple year-round. I always gravitate toward neutral colors and love Bittersweet Chocolate.  One of my favorite things about the Carson is that it’s perfect for everyday use. I take it with me to work as well as on date nights with my hubby! I love the outside pocket — I’m constantly losing my phone, so being able to slip it in the front pocket for quick access is a game changer.”

Which Carson is your favorite? Share below in the comments and start shopping now